7-Eleven - New Midnight Driving Club Collection Fuses Fairway Fashion and Street Style

2025-10-14

7-Eleven, Inc., the world's largest convenience retailer, is teeing up its latest 7Collection™ drop: Midnight Driving Club. The limited-edition capsule explores how culture and sport intersect through style, drawing inspiration from Japanese street style and late night drives — both on and off the course.

Building on the momentum of past 7-Eleven golf and car-inspired collections, Midnight Driving Club taps into new cultural influences and elevated design. It's a collision of streetwear, midnight drives and fairway flair — where swing meets street and convenience fuels cool. From graphic details to casual essentials, the collection reflects a curated fusion shaped by 7-Eleven's unique connection to Japanese culture, late-night energy and golf.

"At 7-Eleven, we're always looking for new ways to connect with consumers, which includes leaning into their passions and interests to help shape what we do next," said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. "We uncovered a growing affinity for golf in culture, and we reimagined it through the lens of Japanese street style to create Midnight Driving Club — a collection that feels fresh, authentic and unmistakably 7-Eleven."

From statement pieces to everyday staples, the collection reimagines golf through a modern, streetwear-inspired lens:

• Swing in Style: Step out in polos, tees and crewnecks designed with streetwear sensibility that transition easily from tee time to city streets.
• On the Green Essentials: Tee up with must-have accessories — from golf bag kits, branded towels and totes — all in 7-Eleven's signature palette.
• Finish the Look: Top it off with classic caps, reversible bucket hats, visors and graphic bandanas. Then, layer on tees and crewnecks that carry the Midnight Driving Club vibe beyond the course and into the night.

The global retailer worked with renowned Japanese golf photographer Kohjiro Kinno to photograph the collection, showcasing how golf meets street culture in the unique drop. Fans can get their hands on the exclusive Midnight Driving Club collection now at 7Collection.com*. *Limited time only. While supplies last. Available exclusively on 7Collection.com. ©2025 7-Eleven, Inc. All rights reserved.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like wraps, sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 100 million members, place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.