Tissot - Celebrates NBA Tip-Off 2025-2026 - When Time Shapes the Future of the Game

2025-11-18

Los Angeles, USA, and Le Locle, Switzerland. Ahead of NBA Tip-Off 2025, Tissot, the Official Timekeeper of the NBA, celebrated with a drone show that introduced the groundbreaking innovation new to N BA a renas this season, the new Tissot Shot Clock. The show also highlighted several key elements of the Tissot and NBA partnership, including the Shot Clock itself, iconic buzzer beater moments, brand ambassadors Damian Lillard and Sabrina lonescu, the collaboration with the Los Angeles Lakers, and the Tissot Supersport NBA Special Edition watch. The event took place in the presence of Yanic Niederhauser, Swiss NBA Ployer, who they announced as new member of the Tissot family.

The new Tissot Shot Clock is implemented across ail NBA and WNBA arenas this season, which officially tips ott tonight, Oct. 21 when the Houston Rockets face the defending champion Oklahoma City Thunder (7:30 p.m. ET) followed by the Golden State Warriors visiting the Los Angeles Lakers (10 p.m. ET).

A New Shape for Time

For the first time in basketball history, the Shot Clock, the heartbeat of the game, takes on a round design. Developed by Tissot in collaboration with the NBA, this new model showcases the brand's watchmaking expertise and advanced engineering. Sleeker and more modern thon ever, it pairs contemporary design with cutting-edge f u nctiona I ity.

Setting it apart from its predecessor is the green integrated Coach Challenge display and the full RGB LED light strips, allowing each arena to express its identity through light and colour, elevating the experience beyond the traditional red and amber tones. From a performance standpoint, the user interface has been improved for smoother, more intuitive operation, enhancing both the speed and precision of the staff who manage the system during games. More than a technical upgrade, the new design off ers a fresh visual rhythm for the sport, where form and function move in harmony.

A Countdown in the Sky

Twenty-four hours before Tip-Ott, echoing the Shot Clock's own rhythm, 2,000 drones illuminated the Los Angeles skyline, creating a spectacular prelude to the season. The immersive show symbolised the transition from the old Shot Clock to the new one, bringing the countdown to life while celebrating the Tissot and NBA partnership. The aerial display transformed the night sky into a living canvas of light and motion, setting the stage for the excitement of the game.

A Shared Vision: Yanic Niederhëuser Joins Tissot as Friend of the Brand

Yanic Konan Niederhauser, the fourth Swiss ployer to reach the NBA, joined the celebration, with Tissot proud to welcome him as its newest Friend of the Brand. Born in Bern to Swiss and lvorian parents, Yanic's path has been shaped by courage, discipline and perseverance. From his first steps on the courts of Neuchâtel to his rise through European leagues, then across the Atlantic to college basketball in the U.S., and ultimately to the Los Angeles Clippers, he has met every challenge with focus and resolve, turning dreams into achievements.

His journey mirrors that of Tissot itself, a brand that began in Le Locle and rose to the global stage through the same commitment to progress and purpose, driven to create something lasting and meaningful. He represents a new generation of athletes and dreamers inspired by time, whose mindset, defined by determination, tenacity, and the pursuit of excellence, reflects the values that unite him with Tissot. His story is one of triumph, talent, and resilience, shoping the way he approaches every game and every goal.

From the court to the sky, the brand continues to redefine how precision and passion corne together in motion, reinforcing its belief that every second holds the power to create history.

About Tissot

Since 1853, Tissot has been at the heart of Swiss watchmaking. Our dedication to craftsmanship and quality is matched only by our passion for performance and precision. Over the years, our pioneering products such as the legendary Tissot T­ Touch have made headlines as well as history. The ground-breaking Tissot T-Touch Connect Solar uses sustainable solar energy and connected technology that guarantees privacy. lt confirms our long-held reputation as innovators by tradition. Our passion for sport is unrivalled and our timing systems are tried, tested and trusted by a range of professional sports and athletes. ln basketball the NBA and FIBA, in cycling the Tour de France and La Vuelta and in motorsports MotoGP™ are just some of the names that rely on Tissot as their Official Timekeeper. We provide innovative and traditional watches for our customers who appreciate our commitment to quality, authenticity and excellence.