Anne Klein - Reunites with Supermodel BFFs Candice Swanepoel and Joan Smalls for New Campaign Celebrating Love

2025-08-11

Supermodels Candice Swanepoel and Joan Smalls grace the streets of New York City as a dynamic duo for iconic American fashion brand Anne Klein. Both real-life best friends, their bond brings fresh authenticity to the campaign that is a tribute to women who balance careers and personal missions with elegance, and who uplift each other along the way.

"For Fall Winter '25 we wanted to tell a story about women celebrating women as it is deeply connected to the ethos of our brand," says Jameel Spencer, Chief Marketing Officer, Fashion & Athletic Verticals at WHP Global, which owns the Anne Klein brand. "Partnering with Joan and Candice again, was the perfect opportunity to tell that story authentically, given their real-life affection for one another. Both women exude strength, purpose, style, ambition, and beauty in a way that inspires women from all walks of life."

Shot by Photographer Matt Easton, Director JP Micallef and styled by Sandy Armeni, right in the heart of the city Anne herself called home. From Fifth Avenue, to the Met stairs, to Central Park's Bethesda Terrace, the resulting imagery and videos feel effortlessly authentic and unapologetically modern.

"Being a part of the Anne Klein campaign for the second time is incredibly special to me – and doing it alongside my best friend, Candice, makes it even more meaningful," shares Smalls.

Swanepoel says, "Joan made the first move! I'm always friendly but it takes a lot to warm me up to people."

Adds Joan, "She won my heart when I saw that she could dance."

The campaign launches in the September issue of Harper's Bazaar followed by spreads in other leading fashion publications.

Featured looks in the print and video campaign include modern staples for every woman's wardrobe -- tailored separates, statement dresses, essential handbags, shoes, jewelry and watches. To shop Anne Klein's new Fall 2025 collection and see more looks from the campaign, visit www.AnneKlein.com. You can also shop the latest Anne Klein products in-store at Macy's and online at Macys.com.

About Anne Klein

At Anne Klein, our mission has always been equal parts image – serving working women around the world with classic American style – and impact – supporting the causes and communities she holds dear and empowering her ability to make positive change in the world. Our mission was born from Anne herself: "Clothes won't change the world. The women who wear them will." Today, the Anne Klein brand continues to outfit the women who make an impact on the world with products sold in nearly 100 countries. For more information and to join the Anne Klein Insider's Club, visit www.anneklein.com, and follow @AnneKlein on Facebook, TikTok and @AnneKleinOfficial on Instagram.